互联网营销词典

包邮

“包邮”指的是消费者在购买商品时,商家承担商品运输的费用,消费者无需额外支付运费。

 

包邮是一种吸引消费者购买的促销方式,能够降低消费者的购买成本感知,增加商品的吸引力和竞争力,尤其对于那些对价格比较敏感或者对运费较为在意的消费者来说,包邮可能成为他们决定是否购买的一个重要因素。

 

包邮的形式多样,有些商家可能对所有商品提供无条件包邮;有些可能设定在达到一定的购买金额或购买数量后才提供包邮服务。


"Free shipping" means that when consumers purchase goods, the merchant bears the cost of transporting the goods, and consumers do not need to pay additional shipping fees.

 

Free shipping is a promotional method that attracts consumers to make purchases. It can reduce consumers' perception of the purchase cost and increase the attractiveness and competitiveness of the goods. Especially for those consumers who are sensitive to prices or care about shipping fees, free shipping may become an important factor for them to decide whether to purchase or not.

 

There are various forms of free shipping. Some merchants may offer unconditional free shipping for all goods; some may set that free shipping service is provided only after reaching a certain purchase amount or quantity.

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